CEIR Power of Exhibitions in the 21st Century Generational Study

Chris Huseman

CEIR Power of Exhibitions in the 21st Century Generational Study

School of Business

Research output: Other contribution

Abstract

Power of Exhibitions Identify, Discover and Embrace Change from the Point of View of Young Professionals in the21st Century POE. Lusage Marketing, a research firm based out of Chicago, IL interviewed more than 300 young professional attendees, ages 20 to 39, at 10 diverse business-to-business exhibitions. This on-site research helped to identify the specific likes, dislikes, perceptions and attitudes of these attendees’ experiences.

Original language	American English
State	Published - 2009

Disciplines

Marketing

Cite this

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title = "CEIR Power of Exhibitions in the 21st Century Generational Study",

abstract = " Power of Exhibitions Identify, Discover and Embrace Change from the Point of View of Young Professionals in the21st Century POE. Lusage Marketing, a research firm based out of Chicago, IL interviewed more than 300 young professional attendees, ages 20 to 39, at 10 diverse business-to-business exhibitions. This on-site research helped to identify the specific likes, dislikes, perceptions and attitudes of these attendees{\textquoteright} experiences.",

author = "Chris Huseman",

year = "2009",

language = "American English",

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AU - Huseman, Chris

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AB - Power of Exhibitions Identify, Discover and Embrace Change from the Point of View of Young Professionals in the21st Century POE. Lusage Marketing, a research firm based out of Chicago, IL interviewed more than 300 young professional attendees, ages 20 to 39, at 10 diverse business-to-business exhibitions. This on-site research helped to identify the specific likes, dislikes, perceptions and attitudes of these attendees’ experiences.

UR - https://www.iaee.com/wp-content/uploads/2016/05/India-CEIR-POE.pdf

M3 - Other contribution

ER -

CEIR Power of Exhibitions in the 21st Century Generational Study

Abstract

Disciplines

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