@conference{19854495331b4a9098a94ccfd1012850,
title = "Certifications Instead of Quizzes: Enhancing the Attractiveness and Skills of Digital Marketing Students",
keywords = "digital marketing, certifications",
author = "Chris Huseman",
note = "{"}Awesome, it's quiz day!{"} said no student ever. I offered industry recognized certifications as alternatives to the in-class quizzes and the results were extremely positive. Employers asked about the certifications many times during interviews; they never asked about the result of a quiz. Join me as this story is certifiably interesting.; Conference for Teaching Excellence ; Conference date: 05-01-2022",
year = "2022",
month = jan,
day = "5",
language = "American English",
}