Communication for Personal Relationships: A Qualitative Study on Taylor Swift's Music Videos and Message-Design Logics Theory

This dissertation focuses on Barbara O’Keefe’s message-design logics theory and Taylor Swift’s music videos on YouTube. The first chapter provides background information and study elements for the project, focusing on the scholarly area of communication, the problem statement, the purpose statement, research questions, and definitions. The second chapter reviews the relevant literature associated with message-design logics theory and music videos on YouTube. The third chapter discusses the dissertation’s methodology, focusing on the study’s approach, framework, setting, instruments, procedures, analyses, and trustworthiness. The fourth chapter features the results of the research questions about Swift’s music videos and message-design logics theory. The fifth chapter includes the discussion, implications, delimitations and limitations, and future research of the project.