Identifying leisure travel market segments based on preference for novelty

Pamela A. Weaver; Ken W. McCleary; Jiho Han; Phillip E. Blosser

doi:10.1080/10548400903163129

Identifying leisure travel market segments based on preference for novelty

Pamela A. Weaver, Ken W. McCleary, Jiho Han, Phillip E. Blosser

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	568-584
Number of pages	17
Journal	Journal of Travel and Tourism Marketing
Volume	26
Issue number	5-6
DOIs	https://doi.org/10.1080/10548400903163129
State	Published - 2009
Externally published	Yes

ASJC Scopus Subject Areas

Tourism, Leisure and Hospitality Management
Marketing

Keywords

Cluster analysis
Leisure travel
Novelty seeking
Segmentation

Access to Document

10.1080/10548400903163129

Cite this

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title = "Identifying leisure travel market segments based on preference for novelty",

keywords = "Cluster analysis, Leisure travel, Novelty seeking, Segmentation",

author = "Weaver, {Pamela A.} and McCleary, {Ken W.} and Jiho Han and Blosser, {Phillip E.}",

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AU - Weaver, Pamela A.

AU - McCleary, Ken W.

AU - Han, Jiho

AU - Blosser, Phillip E.

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KW - Leisure travel

KW - Novelty seeking

KW - Segmentation

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Identifying leisure travel market segments based on preference for novelty

ASJC Scopus Subject Areas

Keywords

Access to Document

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