SLIPPERY SLOPES: DIGITAL MARKETING AND THE NEED TO REINFORCE MARKETING FOUNDATIONS

Chris Huseman

SLIPPERY SLOPES: DIGITAL MARKETING AND THE NEED TO REINFORCE MARKETING FOUNDATIONS

School of Business

Research output: Contribution to conference › Presentation

Abstract

This session promotes the need to continually relate digital marketing concepts and tactics to the bedrock foundations of marketing theory. Students who do not have a solid foundation of marketing principles and can not relate digital marketing practices back to those principles will fall short of reaching Digital Marketing's full potential.

Original language	American English
State	Published - May 2020
Event	Midwest Digital Marketing Conference - St. Louis, MO Duration: May 1 2020 → …

Conference

Conference	Midwest Digital Marketing Conference
Period	5/1/20 → …

Keywords

Digital Marketing

Disciplines

Marketing

Cite this

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T2 - Midwest Digital Marketing Conference

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SLIPPERY SLOPES: DIGITAL MARKETING AND THE NEED TO REINFORCE MARKETING FOUNDATIONS

Abstract

Conference

Keywords

Disciplines

Other files and links

Cite this