@article{d323efede5384a89aa2303bdf30d5f27,
title = "Understanding Corporate Sponsorships: Moving from a \$100 Ad Purchase to a \$1,000 Sponsorship Agreement: Column Editor: Brent Heidorn",
author = "Hatfield, \{Laura M.\} and Hatfield, \{Lance C.\}",
note = "Publisher Copyright: {\textcopyright} 2014, Copyright Taylor \& Francis Group, LLC.",
year = "2014",
month = jan,
day = "2",
doi = "10.1080/08924562.2014.859018",
language = "English",
volume = "27",
pages = "37--41",
journal = "Strategies",
issn = "0892-4562",
number = "1",
}